Forrester

Exotel featured in The CPaaS Landscape, Q2 2025

Recognized among the global providers shaping the future of programmable communications. Forrester's CPaaS Landscape, Q2 2025 is the buyer's guide for technology and digital leaders rebuilding their communication stack. The report includes Exotel for what it brings to APAC, the Middle East, and Africa.

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How Forrester evaluated providers

The CPaaS Landscape evaluates vendors on four criteria. Together, they map which providers fit specific use cases, regions, and business segments. Use it to turn a long list of CPaaS providers into a shortlist that aligns with your technology stack. Revenue footprint by region. Industry relevance and specialization. Extended use cases beyond core communication APIs. Product maturity, innovation roadmap, and vendor scale.

Exotel's CPaaS vision

Four pillars frame how we build, sell, and ship the platform.

Connected journeys

Voice, messaging, and AI unified across channels, so context follows the customer.

Elastic, compliant infrastructure

Built for scale, speed, and the regulations real enterprises actually have to meet, including UL-VNO.

AI-powered conversations

Voice agents, chat agents, and real-time intelligence that work in production, not just in demos.

Vertical-led innovation

CX stacks shaped around BFSI, retail, healthcare, and the specifics of each.

Who should read it

01

CX and digital leaders

Get a curated map of the CPaaS market from one of the most-cited analyst firms in B2B tech.

02

Procurement and IT

Use the segmentation to filter against your geography, vertical, and use cases.

03

Strategy and analyst relations

Read Forrester’s framing of how the CPaaS market is consolidating.

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